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Yes. Filing patent and trademark applications is a part of the Filing Strategy, which is a subset of the IP Strategy. Harvesting and protecting your IP assets by filing for protection is always a good idea. However, you may not want to file an application for every idea that crosses your mind. A good IP Strategy will tell you whether to file or not. A good IP Strategy will give you a competitive advantage and drive your profitability and revenues.
Because you never outsource your core responsibilities! While law firms are great partners, IP strategy is entwined with the larger business strategy. The responsibility is best borne by a C-Suite executive who can take real-time decisions to ensure tight alignment between IP and business.
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